The Potential Influence of a Social Media Intervention on Risky Behavior and Chlamydia Incidence
Baldwin, Kathleen A.
Lewis, Patricia Ryan
PublisherTaylor & Francis
MetadataShow full item record
The purpose of this descriptive pilot study was to evaluate an evidence-based social-networking intervention aimed at reducing the incidence of Chlamydia among 15-24 year olds. The intervention consists of a Facebook site which addresses signs, symptoms, treatment, screening and prevention of Chlamydia infection. Findings included a 23% self-reported increase in condom utilization, and a 54% reduction in positive Chlamydia cases among 15-17 year olds. Study results support that social media may be an effective mechanism for information dissemination and the promotion of positive behavioral changes among this population.