The μῦθος of Pernicious Rhetoric: The Platonic Possibilities of λογός in Aristotle’s Rhetoric
PublisherUniversity of California Press
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This essay argues that Plato’s use of narrative conceals within Socrates’ explicit rejection of rhetorican implicit authorial endorsement, manifested in the dialectical and rhetorical failures surrounding Socrates’ deliberations over logos. I suggest that Aristo- tle’s Rhetoric is consonant with Plato’s view in its general affirmation of rhetoric’s power,utility, and necessity as well as in its specific recommendations regarding logos. I employ Martin Heidegger’s ex- plication of logos in Aristotle to illuminate how the term conforms to Plato’s implicit position regarding logos and rhetoric. This inter- pretation entails an expanded meaning of logos as it is found in Rhetoric, assigning it a more primary, pre-logical, oral content.