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dc.contributor.authorYuan, Elaine
dc.date.accessioned2013-11-12T21:07:13Z
dc.date.available2013-11-12T21:07:13Z
dc.date.issued2010-05
dc.identifier.bibliographicCitationYuan, E. (2010). "Audience duplication and its determinants: a study in the multichannel and multiculture television market in Guangzhou, China." Asian Journal of Communication 20(3): 354-366. DOI: 10.1080/01292981003802200en_US
dc.identifier.issn0129-2986
dc.identifier.urihttp://hdl.handle.net/10027/10463
dc.descriptionPost print version of article may differ from published version. This is an electronic version of an article published in Yuan, E. (2010). "Audience duplication and its determinants: a study in the multichannel and multiculture television market in Guangzhou, China." Asian Journal of Communication 20(3): 354-366. Asian Journal of Communication is available online at: http://www.informaworld.com/smpp/ DOI:10.1080/01292981003802200en_US
dc.description.abstractThis study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multi-channel and multi-cultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication.en_US
dc.language.isoen_USen_US
dc.publisherAsian Media Information and Communication Centre (AMIC)en_US
dc.subjectaudience duplicationen_US
dc.subjectaudience behavioren_US
dc.subjectcultural proximityen_US
dc.titleAudience Duplication and Its Determinants: A Study in the Multi-channel and Multi-culture Television Market in Guangzhouen_US
dc.typeArticleen_US


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