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dc.contributor.authorCui, Anna S.
dc.date.accessioned2014-01-09T22:04:58Z
dc.date.available2014-05-09T09:30:24Z
dc.date.issued2013-05
dc.identifier.bibliographicCitationCui, A. S. Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity. Journal of Marketing. 2013. 77(3): 15-32.en_US
dc.identifier.issn0022-2429
dc.identifier.urihttp://hdl.handle.net/10027/11070
dc.description"This is a copy of an article published in the Journal of Marketing © 2013 American Marketing Association. The publication is available at http://www.marketingpower.comen_US
dc.description.abstractThis article takes a portfolio approach to examine how an alliance's propensity of termination is influenced by its resource relationships with other alliances of the firm. Whereas previous research has suggested that similar partner resources in a portfolio create redundancy and that dissimilar resources are beneficial, this study argues that redundancy may be necessary to ensure stable access to resources and that synergies from dissimilar resources may be difficult to realize. Thus, under some conditions, resource dissimilarity may be less supportive of, or even detrimental to, the continuity of an alliance. The author identifies several conditional factors that change the role of resource dissimilarity. While relational connectedness between the focal partner and other partners of the firm is found to strengthen the supporting effect of resource dissimilarity on alliance continuity, vertical connectedness of alliance activities, formation of substituting alliances by the focal partner, and market uncertainty weaken the supporting effect of resource dissimilarity. The findings reveal alliance termination factors beyond dyadic interactions and provide important implications for managing interdependencies within an alliance portfolio to enhance alliance stabilityen_US
dc.language.isoen_USen_US
dc.publisherAmerican Marketing Associationen_US
dc.subjectalliance portfolioen_US
dc.subjectalliance terminationen_US
dc.subjectjoint venturesen_US
dc.titlePortfolio Dynamics and Aiiiance Termination: The Contingent Roie of Resource Dissimilarityen_US
dc.typeArticleen_US


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