Now showing items 1-2 of 2
The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
(Blackwell Publishing Ltd, 2017-01-01)
More and more companies are actively involving their customers in the new product development (NPD) process. However, there is little consensus regarding the contribution of customer involvement to new product outcomes. ...
Termination of Related and Unrelated Joint Ventures: A Contingency Approach
Previous research has investigated various factors that influence joint venture (JV) termination. Yet the majority of studies do not distinguish between different types of JVs, particularly whether a JV is related or ...