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    Audience Duplication and Its Determinants: A Study in the Multi-channel and Multi-culture Television Market in Guangzhou 

    Yuan, Elaine (Asian Media Information and Communication Centre (AMIC), 2010-05)
    This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multi-channel and multi-cultural television ...

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    AuthorYuan, Elaine (1)Subject
    audience behavior (1)
    audience duplication (1)
    cultural proximity (1)... View MoreDate Issued
    2010 (1)

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